Wow.
While listening i found myself agreeing with every point made. I thought it was incredibly interesting how they compared emotional and rational. With emotional, your brain puts together a picture story whereas with rational, the pictures are taken away. When someone gives you two scenarios and one is more violent sounding but only kills a few people and the other sounds less violent yet kills more people, your emotions are going to be triggered and you are going to want to save the few people that are killed. The scene is painted in your head as a bloody masacre. Therefore, you are going to feel more sympathy for those few people.
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